Amplifying Fitness Experiences with LG XBOOM
THE ASK
LG sought to boost brand visibility and engagement for its XBOOM audio product line by aligning with fitness-focused experiential events.
The objective was to connect with health-conscious, high-income, 18-29-year-old Londoners through the Friday Night Lights (FNL) Run Club, showcasing the XL7S, XG2, and XG8 speakers in an authentic, engaging, and memorable way. LG wanted to foster a stronger association with its audience through product placements, activations, and user-generated content (UGC).
THe Solution
TapIn collaborated with LG to design a multi-faceted campaign featuring product placements, branded experiences, and high-energy events. We incorporated LG XBOOM speakers in activities like yoga, pilates, and group runs, creating an engaging atmosphere for participants. Dynamic Instagram and WhatsApp campaigns were implemented to drive awareness, while professional videography captured key moments for promotional use. The event offered unique activations, including “Life’s Good” massages and interactive brand experiences, which enhanced LG’s visibility and participant engagement.
The Impact
The campaign exceeded expectations, achieving over 791,000 impressions (152% of the target) and 14,046 clicks (100.3% of the target). Instagram stories alone garnered 20,421 views, and the LG-branded massages delivered 122 memorable interactions, leaving a lasting positive impression of the brand.
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Extra Info
We were also able to boost UGC with 64 organic shares of event content—the highest the Run Club has ever seen—and laid the groundwork for future collaborations with long-term partnership discussions underway.
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Stat 4: “Life’s Good” massages delivered: 122
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Stat 5: Event landing page views: 8,876
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Stat 6: 64 organic event post shares