We engineered a compelling campaign to spotlight HL’s brand among investment-conscious women. By enlisting two influential female finance experts, Ola and Jessie, we harnessed their credibility and reach. Together, they hosted a series of insightful webinars focusing on essential financial topics. Their involvement extended beyond the webinars, as they crafted engaging short-form content that highlighted the value of the sessions. This content was strategically shared on their social media platforms and boosted through targeted paid promotions, drawing in a highly engaged female audience and positioning HL as a leading voice in financial empowerment for women.