Elevating LG XBOOM XL7S as Gen Z's Must-Have Speaker
Making Noise with Gen Z:
LG Electronics aimed to establish the LG XBOOM XL7S as a must-have for Gen Z in the UK, focusing on TikTok, Instagram, and Snapchat.
Recognizing social media’s influence on purchasing decisions, LG sought to boost brand visibility and sales by creating a buzz that resonated with Gen Z’s lifestyle.
They envisioned an innovative, high-energy campaign that turned everyday moments into extraordinary experiences. To achieve this, LG leveraged social media influencers to create authentic connections and position the LG XBOOM XL7S as Gen Z’s speaker of choice.
We launched the #LGXBOOMChallenge to captivate Gen Z and build a community around the LG XBOOM XL7S speaker.
Partnering with two dance influencers and two DJ influencers, we blended music, movement, and technology. Dance influencers created routines featuring the speaker, inspiring followers to join the challenge. DJ influencers showcased its mobility and sound through mashups and live sessions.
This approach highlighted the speaker’s features while tapping into Gen Z’s creativity and social connectivity. The campaign drove participation, user-generated content, and boosted engagement and sales.
The #LGXBOOMChallenge generated buzz with 680,000 views and 4,500 organic hearts.
Its interactive content drove 8,080+ clicks, boosting engagement and purchase intent for the LG XBOOM XL7S.
Beyond sales, it built lasting connections, proving LG’s ability to blend technology with culture and create a memorable campaign.