Driving applications and awareness for the grocery chain
To drive applications and awareness to LIDL’s graduate and apprentice intake for 2023 and showcase LIDL as a desirable place to build a career, targeting a student audience.
Using a range of student influencers, we had creators deliver fun, TikTok native sketches. Influencers picked up on classic TikTok trends such as ‘A day in the life’ and relatable advice skits to ensure the content wasn’t overtly branded and resonated well with their audience. We also produced a motion graphic designed to bring the role to life.
We delivered mass awareness for LIDL, achieving 760,216 views and over 5k hearts. The content received a great candidate reception, with lots of candidates loving the advice skits in particular. We saw 17,500 clicks and an increase in applications extending the campaign reach even further and demonstrating that the content resonated really well with TikTok’s audience.
The campaign received:
17.5k clicks
760,216 content view